Search Engine Optimization is the process of modifying the structure, design, and coding of a website to gain recognition from search engines and establish your website as a reliable, useful resource for their users. ”Organic” refers to the un-paid search results that are determined by special algorithmic functions created by each search engine. These functions rank websites in search results differently, depending on the search query. Organic optimization is performed by editing the textual content, html coding, and linking structure on a website to increase the relevance of specific keywords and remove any obstacles to “indexing” (analysis of a website) by search engines. The best way to build website traffic and turn the internet into a significant lead-generating source is to attain high search result rankings on the primary search engines (Google, Yahoo! & Bing).
We analyze the following Important Factors:
- Relevance of textual content to targeted keyword phrases
- Density of industry specific keywords in text
- Layout and structure of content (headings, sub-headings, etc.)
- Simplicity of navigational structure (internal links)
- Quality / quantity of inbound & outbound links
- Quality / descriptiveness of Meta tags
- Popularity of the website
- Relevance of the domain name (web address)
- Website load speed
- Age of the website
- Duplicate site issues
We understand that no two search engine optimization campaigns are the same and that there is nothing that can make your site jump to the top of Google’s rankings over night. Our long term approach to getting your site ranked (and keeping it there) depends upon your current website design, budget, keyword competition, number of keywords for which you would like to be ranked and a host of other factors. Through careful analysis we will be able to assess your search engine optimization needs. Schedule your consultation today to learn more about our Search Engine Optimization Services.